Wired Labs, came to us with a finished product, a launch date, and no audience.
Client
Wired labs
Year
2026
Services
Strategy Content Paid Media Influencer
The Challenge
A science-first health-tech brand with a genuinely novel product — and the classic deep-tech problem: what they'd built was hard to explain in three seconds, and the people who'd benefit most had never heard of them.Bolt Food had launched across a dozen cities, but growth had flattened. Awareness was high; conversion wasn't. They needed installs that turned into repeat orders — not downloads that died after one meal.
The Approved
Before spending a cent, we mapped Wired Labs' audience, positioning, and launch funnel with hard targets for cost-per-order and sell-through. From there we built a launch library of short-form video and creator-style content made to make the science legible — not just to look clever — with enough variations to test aggressively from the first day. On paid, we ran a full-funnel launch across Meta and TikTok, testing hard and pushing budget behind whatever drove orders at target ROAS. In parallel, we seeded the product with health and science creators whose audiences actually buy, turning borrowed credibility into pre-orders before the kits even shipped. Every decision laddered back to one number: kits sold. Nothing scaled unless it moved it.
The Result
+120%
revenue growth
3.8×
return on ad spend
+48K
new followers
5M
organic reach
−41%
cost per acquisition
