Zoik, launched into the most crowded aisle in retail and stood out anyway.
Client
Zoik
Year
2022
Services
Strategy Content Paid Media Influencer
The Challenge
A functional beverage entering a shelf war, with a bold look and zero awareness. Trial was everything; without it, the launch was dead on arrival.
The Approved
We started by building a launch moment around the bottle itself — a look bold enough to stop a thumb in the most crowded aisle in retail. From there we produced a library of high-energy short-form and creator content engineered for trial, testing hooks aggressively so the winners could carry the launch. On paid, we ran a full-funnel push across Meta and TikTok, moving budget behind whatever drove first purchases at target cost. Then we seeded the product with creators whose audiences actually try new things, turning buzz into cans off the shelf. It all came down to one number: trial. Awareness that didn't convert to a first sip didn't count.
The Result
+176%
revenue growth
4.3×
return on ad spend
+64K
new followers
7.8M
organic reach
−33%
cost per acquisition
